Innovation and firm performance
This chapter describes the relationship between innovation and firm performance. In particular, section 3.1 discusses definitions, innovation types, and two innovation outcome measurement approaches: new product portfolio performance and new product portfolio innovativeness. In section 3.2, I review new product development studies in order to identify TMT-related determinants as drivers of new product performance and innovativeness.
KeywordsCovariance Rubber Marketing Marquis
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