Metric Labeling

  • Oliver Ziegler
Chapter

Zusammenfassung

The fourth case belongs to the broader field of consumer protection. The field is equally controversially discussed among U.S. and European regulators as environmental issues. In contrast to our previous case studies, however, this case is an apt example of how U.S. pressure and a united industry front made prevention- focused regulatory cooperation a success and made U.S. economic interests prevail in the EU’s regulatory decision making process.

Keywords

Europe Marketing Assure Tated Defend 

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Oliver Ziegler
    • 1
  1. 1.U. S. Embassy BerlinBerlinGermany

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