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© 1993 VDI-Verlag GmbH, Düsseldorf
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Audehm, D., Nikol, U., Schmid, J.R. (1993). Glossar. In: Marketing praxisnah. VDI-Buch. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-95746-8_1
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DOI: https://doi.org/10.1007/978-3-642-95746-8_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-62098-3
Online ISBN: 978-3-642-95746-8
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