Quantifying Corporate Preferences for Policy Analysis
This paper discusses the quantification of preferences over ten major objectives of a corporation. The objectives concern personal, professional, and financial goals. The procedure used to elicit a ten-attribute von Neumann-Morgenstern utility function from a board member of Woodward-Clyde Consultants is presented. First the objectives and associated attributes are specified. Then the actual assessment is summarized. Uses of the results for examining policy are discussed.
KeywordsUtility Function Utility Theory Consult Firm Desirable Level Retirement Plan
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