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E-Conomics pp 177–268Cite as

Navigation Aids for the Internet Economy

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Part of the book series: European Communication Council Report ((EUROCOMM))

Abstract

An Internet economy is characterised by the availability of an increasing number of goods and services that are best understood as system products. This means that when customers judge the product value it is not the individual part that counts but the product as a whole (in other words the system product). The individual subsystems thus stand in a relation of complementarity to one another.

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Authors and Affiliations

  1. Institut für Publizistik- und Kommunikationswissenschaft, Freie Universität Berlin, Deutschland

    Prof. Dr. Axel Zerdick & Eckart Vierkant Dipl.-Kfm. (evierkant@aol.com)

  2. Institut für Organisation, Seminar für Betriebswirtschaftliche Informations- und Kommunikationsforschung, Ludwig-Maximilians-Universität München, Deutschland

    Prof. Dr. Dr. h.c. Arnold Picot

  3. Department for Media and Communication, Prognos AG, Basel, Switzerland

    Prof. Dr. Klaus Schrape (Vicedirector and Chair, a.o. Professor)

  4. Universität Basel, Schweiz

    Prof. Dr. Klaus Schrape (Vicedirector and Chair, a.o. Professor)

  5. European Communication Council, Germany

    Alexander Artopé Dipl.-Kfm. M.A. (Managing Editor)

  6. „institut für medienarchitektur und -gestaltung“, Berlin, Deutschland

    Dr. Klaus Goldhammer (Managing Editor)

  7. dynavions AG, Berlin, Germany

    Dr. Ulrich T. Lange (Director, CEO)

  8. Departamento de Comunicación Pública, Universidad de Navarra, Pamplona, Spanien

    Dr. Ulrich T. Lange (Director, CEO) & Prof. Dr. Esteban López-Escobar (elef@unav.es)

  9. Department of Sociology, London School of Economics, UK

    Prof., PhD Roger Silverstone (Chair of Media and Communications)

Authors
  1. Prof. Dr. Axel Zerdick
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  2. Prof. Dr. Dr. h.c. Arnold Picot
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  3. Prof. Dr. Klaus Schrape
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  4. Alexander Artopé Dipl.-Kfm. M.A.
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  5. Dr. Klaus Goldhammer
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  6. Dr. Ulrich T. Lange
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  7. Eckart Vierkant Dipl.-Kfm.
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  8. Prof. Dr. Esteban López-Escobar
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  9. Prof., PhD Roger Silverstone
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© 2000 Springer-Verlag Berlin Heidelberg

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Zerdick, A. et al. (2000). Navigation Aids for the Internet Economy. In: E-Conomics. European Communication Council Report. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-86482-7_7

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  • DOI: https://doi.org/10.1007/978-3-642-86482-7_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-86484-1

  • Online ISBN: 978-3-642-86482-7

  • eBook Packages: Springer Book Archive

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