Fundamental Principles of the Network Economy
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The focus of this report is an economic analysis of the media and communications sectors, or in other words media, telecommunications and information technology (IT). The following remarks are more than a mere description of the market reality in these sectors, but also an attempt to provide an insight into the most fundamental aspects of the way they function. For this purpose, three specific concepts are introduced that will facilitate a brief overview of the key economic features of the media and communications sectors.
KeywordsNational Accounting Private Household Advertising Expenditure Communication Sector Revenue Potential
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