Abstract
The process of introducing computer graphics into an organization can have a critical impact on its acceptance and usefulness for management. Technical computer expertise must be coordinated with knowledge and skills from other areas: technical graphics expertise, the concerns of organizational development, and the needs and expectations of managers. This paper describes a study of the introduction of computer graphics within a fortune 200 company. The study surveyed the impact of graphics on five different levels of management. It identifies sources of resistance to the introduction of graphics as well as factors of positive influence in implementing the change. It also describes changes in management decisionmaking capabilities as well as the causes of sub-optimal utilization of graphics. Based upon an analysis of the issues raised in the study, the paper concludes with recommendations of prerequisites for the effective introduction of computer graphics for management.
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Footnotes
Henry Mintzberg, “The Manager’s Job: Folklore and Fact,” Harvard Business Review, July~August 1975, p.49.
Hirotaka Takeuchi and Allan H. Schmidt, “New Promise of Computer Graphics,” Harvard Business Review, January~February 1980, p.127.
Richard Beckhard and Reuben T. Harris, Organizational Transitions: Managing Complex Change, Addison-Wesley, 1977, p.46.
John F. Rockart and Michael E. Treacy, “The CEO Goes On-line,” Harvard Business Review, January~February 1982, p.85.
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© 1983 Springer-Verlag Tokyo
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Spielman, H.A. (1983). Computer Graphics for Management: Prerequisites for an Effective Introduction. In: Kunii, T.L. (eds) Computer Graphics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-85962-5_21
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DOI: https://doi.org/10.1007/978-3-642-85962-5_21
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-85964-9
Online ISBN: 978-3-642-85962-5
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