Multimedia pp 237-253 | Cite as

Word and Image in Multimedia

  • Jay David Bolter
  • Kenneth J. Knoespel
Conference paper
Part of the Computer Graphics: Systems and Applications book series (COMPUTER GRAPH.)


Rhetoric is an ancient term that is not often thought relevant to the contemporary world of electronic communication. For thousands of years, rhetoric has been defined as the art of writing or speaking persuasively, and so has been limited to verbal communication. But even in the age of printed books, effective communication has often included pictures and graphs as well as words. Computer-controlled multimedia, which is a new form of communication, goes further and includes animated graphics, sound, and video. At the technical level, standards for storing, compressing, and representing text, graphics, and video are being defined: standards such as RTF, SGML, Quicktime, JPEG, MPEG, ODA, HyTime, and MHEG. (See for example 2992, HyT92, and ODA89). But at the level of presentation and interaction in multimedia environments, a different kind of standard must be developed. For these new media require that we expand our definition of rhetoric. We must define a rhetoric of multimedia: a set of design rules and practices that suggest how to create persuasive combinations of all the media mentioned above.


Virtual Reality Georgia Institute Word Processor Scientific Visualization Graphic Space 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 1994

Authors and Affiliations

  • Jay David Bolter
    • 1
  • Kenneth J. Knoespel
    • 1
  1. 1.School of Literature, Communication, and Culture & Graphics, Visualization and Usability LaboratoryLCC-0165, Georgia Institute of TechnologyAtlantaUSA

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