Market-Share Analysis: A Core Technology for Learning About Markets and Competition
The current state of market-share analysis is summarized according to the five-stage model described in Cooper and Nakanishi (1988). Consideration of what is needed to help managers learn about markets and competition leads to a discussion of CHAINs (Combined Human- and Artificial-Intelligence Networks)—open systems in which growth of the knowledge base is the primary concern.
KeywordsInference Engine Marketing Action Attraction Model Marketing Instrument Combine Human
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