Market-Share Analysis: A Core Technology for Learning About Markets and Competition

  • Lee G. Cooper
  • Masao Nakanishi
Conference paper
Part of the NATO ASI Series book series (volume 61)

Summary

The current state of market-share analysis is summarized according to the five-stage model described in Cooper and Nakanishi (1988). Consideration of what is needed to help managers learn about markets and competition leads to a discussion of CHAINs (Combined Human- and Artificial-Intelligence Networks)—open systems in which growth of the knowledge base is the primary concern.

Keywords

Covariance Marketing Cross Correlation Estima 

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References

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Copyright information

© Springer-Verlag Berlin Heidelberg 1990

Authors and Affiliations

  • Lee G. Cooper
    • 1
  • Masao Nakanishi
    • 2
  1. 1.Anderson Graduate School of Management UCLALos AngelesUSA
  2. 2.School of Business Administration Kwansei Gakuin UniversityNishinomiya-shiJapan

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