Can Manufacturing Management Meet the Challenge of the Factory of the Future?

  • G. Phillips
Conference paper

Abstract

The growing sophistication of customers in both consumer and industrial markets is leading them to increase the demands they place on their suppliers. It is possible that the availability of the new technologies might be seen as requiring managers to develop new methods of management to meet this challenge. But in practice this is not the case. What is more important than technology is the way it is managed.Technology may change the emphasis of the manager’s job but unless he carries out his basic task, to create and satisfy existing and potential customers, well then he will not be successful no matter how firm his grasp of technology.

Keywords

Marketing 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1985

Authors and Affiliations

  • G. Phillips

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