Car Drivers’ Response and Network Characteristics: An Italian Case Study

Abstract

Chapter 5 has been devoted to the impact of transport telematics on road users in metropolitan or urban areas. We will in the present chapter focus our attention on interurban connections, covering different regions. The main empirical behavioral basis for the investigation of the market potential for advanced transport telematics systems on inter-urban road corridors consists in our study of surveys systematically carried out among different types of actors on the demand side of the market. Such user surveys provide insights into the value added as perceived by the end-user, while they also address the motives for this need for — and adoption of — these advanced technologies, as these exist among different kinds of users. Thus, the key questions to be answered on the basis of these surveys are: which technologies prevail, who are the main users and why — or under which conditions — should they adopt these new technologies? These questions follow the Cascade methodology developed in Chapter 3.