Summary
This paper describes how developments originating from the WIM- DAS (Wissensbasiertes Marketing-DatenAnalyse-System) project can be enhanced by the integration of capabilities to incorporate knowledge about optimization models and methods from the Operations Research area. While in WIMDAS emphasis was laid on knowledge-based support for (marketing) data analysis this paper explains how proposals for a combined usage of optimization models and data analysis methods can be generated. The WIMDAS-Shell is used as a basis to implement support for the enhancements mentioned. The proceeding will be illustrated by an example from the sales force management area.
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Wartenberg, F., Gaul, W. (1996). Integrating an OR Model Base into a Knowledge-Based System for Marketing Data Analysis. In: Bock, HH., Polasek, W. (eds) Data Analysis and Information Systems. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-80098-6_40
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DOI: https://doi.org/10.1007/978-3-642-80098-6_40
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