Analysis of the Behaviour of New Car Buyers

  • Stefan Ohl
Conference paper
Part of the Studies in Classification, Data Analysis, and Knowledge Organization book series (STUDIES CLASS)

Summary

One of most interesting problems of a car manufacturer is the issue which extras like car stereo, air conditioning, automatic gearbox, etc. should be offered as extras for a new car. One approach to answer these questions is to identify some dependencies in the customer orders between the type of a car and the extras ordered by the customer and to use this information in further product policy. In this paper, an analysis of customer orders using several well known statistical methods like dependency tests and clustering is presented.

Keywords

Diesel Petrol Benz 

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References

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Copyright information

© Springer-Verlag Berlin · Heidelberg 1996

Authors and Affiliations

  • Stefan Ohl
    • 1
  1. 1.Research and TechnologyDaimler-Benz AGUlmGermany

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