Analysis of the Behaviour of New Car Buyers

Summary

One of most interesting problems of a car manufacturer is the issue which extras like car stereo, air conditioning, automatic gearbox, etc. should be offered as extras for a new car. One approach to answer these questions is to identify some dependencies in the customer orders between the type of a car and the extras ordered by the customer and to use this information in further product policy. In this paper, an analysis of customer orders using several well known statistical methods like dependency tests and clustering is presented.