Summary
We present new approaches to the analysis of conjoint data. One part of this paper deals with classification, another with representation issues. Both parts start with an overview of available approaches and then introduce new approaches. A real-world application concerning the introduction of a new product in the European air freight market shows advantages of the presented approaches.
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© 1996 Springer-Verlag Berlin · Heidelberg
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Baier, D., Gaul, W. (1996). Classification and Representation Using Conjoint Data. In: Gaul, W., Pfeifer, D. (eds) From Data to Knowledge. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-79999-0_30
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DOI: https://doi.org/10.1007/978-3-642-79999-0_30
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-60354-2
Online ISBN: 978-3-642-79999-0
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