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Advances in Cluster Analysis Relevant to Marketing Research

  • P. Arabie
  • L. Hubert
Part of the Studies in Classification, Data Analysis, and Knowledge Organization book series (STUDIES CLASS)

Summary

We review the current methodological and practical state of cluster analysis in marketing. Topics covered include segmentation, market structure analysis, a taxonomy based on overlap, connections to conjoint analysis, and validation.

Keywords

Market Research Consumer Research Conjoint Analysis Marketing Research Market Segmentation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin · Heidelberg 1996

Authors and Affiliations

  • P. Arabie
    • 1
  • L. Hubert
    • 2
  1. 1.Faculty of ManagementRutgers UniversityNewarkUSA
  2. 2.Department of PsychologyUniversity of IllinoisChampaignUSA

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