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Management and Innovation

  • Haris Papoutsakis
Conference paper

Abstract

One of the key priorities of creative and realistic management - a today’s must for every enterprise - is the continuous search of the innovation. Envisaging the future and analysing the market, either in the traditional way or using modern methods like SWOT Analysis, can be of great assistance. They offer a combined knowledge, regarding the company and the business environment, its departments, the products or services and the competition. They help managers recognize the strong and weak points of their organization, and be better prepared to face the opportunities and threats just ahead of them. Discipline in strategy, diversified for the different types of businesses, is also important. A unique case study, with more negative than positive hints, is quoted.

Keywords

Innovation market analysis competition strengths-weaknesses-opportunities-threats: SWOT analysis combining strategies transforming or neutralising strategies competitive situation analysis company evaluation 

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References

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    Piercy, N., Giles, W.: Making SWOT Analysis Work. Business School and Strategic Marketing Development Unit, MarlowGoogle Scholar
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    Steiner, A. G.: Strategic Planning: What Every Manager Must-know. N.Y., Free Press 1989Google Scholar
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Copyright information

© Springer-Verlag Berlin Heidelberg 1995

Authors and Affiliations

  • Haris Papoutsakis
    • 1
  1. 1.Electrical Engineering DepartmentTechnical Education Institute of Heraklion (T.E.I.)CreteGreece

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