U.S.-Japan Relations: Implications for Europe

  • Andreas van Agt
Conference paper
Part of the Europe-Asia-Pacific Studies in Economy and Technology book series (STUDIES ECONOMY)

Abstract

Some time ago, the New York Times carried an article on its front page entitled “U.S. ads increasingly attack Japanese and their culture”. According to that article, American advertisers are stepping up their attacks on Japan and its people, attempting to thwart sales of Japanese products through commercials that feature ominous references to the late Emperor Hirohito, photographs of Samurai warriors, exaggerated accents and veiled ridicule of the Japanese physique. The newspaper article presents some examples of such advertisements and one cannot feel but disgusted about their racist tone.

Keywords

Manifold Europe Stake Metaphor Kuwait 

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Copyright information

© Springer-Verlag Berlin · Heidelberg 1992

Authors and Affiliations

  • Andreas van Agt

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