Abstract
The emergence in an industry of a firm with a significant time advantage in delivering a product to market fundamentally changes the nature of competition from a cost basis to response time. How to compress time in all phases of the product delivery cycle and turn it into a competitive weapon is the essence of time-based competition.
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© 1991 Springer-Verlag Berlin · Heidelberg
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Blackburn, J. (1991). Time-Based Competition: Speeding New Product Development. In: Fandel, G., Zäpfel, G. (eds) Modern Production Concepts. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-76401-1_32
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DOI: https://doi.org/10.1007/978-3-642-76401-1_32
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