Abstract
There are two fundamentally different ways of performing a causal analysis: Simultaneous methods (e.g. LISREL) or the successive use of the “traditional” methods of factor analysis and regression analysis. In this paper, the investigation of both alternatives in a Monte Carlo study shows that there are advantages and disadvantages of both methods. However, when applied simultaneously on the same data, they may complement each other in an efficient way. Furthermore, in the study are compared the estimation methods in both cases, regarding the criteria robustness and quality of estimation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Backhaus, K., Erichson, B., Plinke, W., Schuchard-Ficher, Chr., Weiber, R. (1987): Multivariate Analysemethoden, 4. ed., Berlin-Heidelberg-New York-Paris-Tokio
Bentier, P.M. (1986): Structural Equation Modeling with EQS on a Microcomputer. In: Gaul, W. and Schader, M. (eds.): Classification as a Tool of Research, Amsterdam
Förster, F., Fritz, W., Silberer, G., Raffée, H. (1984): Der LISREL-Ansatz der Kausalanalyse und seine Bedeutung für die Marketingforschung. In: ZfB 54 (1984), 346–367
Gaul, W., Förster, F., Schiller, K. (1986): Typologisierung deutscher Marktforschungsinstitute. Ergebnisse einer empirischen Studie. In: Marketing ZFP 3, August 1986, 163–172
Hartung, J., Elpelt, B. (1986): Multivariate Statistik, 2. ed., München-Wien
Hildebrandt, L., Trommsdorff, V. (1983): Konfirmatorische Analysen in der empirischen Forschung. In: Forschungsgruppe Konsum und Verhalten (eds.): Innovative Marktforschung, Würzburg-Wien
Hodapp, V. (1984): Analyse linearer Kausalmodelle, Bern-Stuttgart-Toronto
Jöreskog, K.G., Sörbom, D. (1988): LISREL VII: A Guide to the Program and Applications, Chicago
Lawley, D.N., Maxwell, A.E. (1971): Factor analysis as a statistical method, 2. ed., London
Norusis, M. (1988): SPSS/PC+ Advanced Statistics V2.0, Chicago
Pfeifer, A., Schmidt, P. (1987): LISREL: Die Analyse komplexer Strukturgleichungsmodelle, Stuttgart-New York
Schoenberg, R., Arminger, G. (1989): LINCS 2.0 Users Guide, RJS Software, Kensington
Überla, K. (1977): Faktorenanalyse, reprint of the 2. ed., Berlin-Heidelberg-New York
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1991 Springer-Verlag Berlin · Heidelberg
About this paper
Cite this paper
Benz, J. (1991). Causal Analysis in Marketing Research with LISREL or a Combination of Traditional Multivariate Methods?. In: Bock, HH., Ihm, P. (eds) Classification, Data Analysis, and Knowledge Organization. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-76307-6_12
Download citation
DOI: https://doi.org/10.1007/978-3-642-76307-6_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-53483-9
Online ISBN: 978-3-642-76307-6
eBook Packages: Springer Book Archive