Causal Analysis in Marketing Research with LISREL or a Combination of Traditional Multivariate Methods?

  • Jochen Benz
Conference paper
Part of the Studies in Classification, Data Analysis, and Knowledge Organization book series (STUDIES CLASS)


There are two fundamentally different ways of performing a causal analysis: Simultaneous methods (e.g. LISREL) or the successive use of the “traditional” methods of factor analysis and regression analysis. In this paper, the investigation of both alternatives in a Monte Carlo study shows that there are advantages and disadvantages of both methods. However, when applied simultaneously on the same data, they may complement each other in an efficient way. Furthermore, in the study are compared the estimation methods in both cases, regarding the criteria robustness and quality of estimation.


Combination Method Causal Analysis Marketing Research Monte Carlo Study Reconstruction Quality 
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Copyright information

© Springer-Verlag Berlin · Heidelberg 1991

Authors and Affiliations

  • Jochen Benz
    • 1
  1. 1.Fachbereich Angewandte Informatik und MathematikFachhochschule FuldaFuldaGermany

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