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The Informational Bases of Strategic International Marketing

  • Hans Günther Meissner

Abstract

Strategic decisions make it necessary for companies to develop a specific information culture. Within the framework of this information culture it is important for companies to develop a system for obtaining and processing those items of information which are of significance for the structural decisions.

Keywords

World Economy Trade Fair Foreign Trade Strategic Decision Informational Base 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. 1.
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Copyright information

© Springer-Verlag Berlin · Heidelberg 1990

Authors and Affiliations

  • Hans Günther Meissner
    • 1
  1. 1.Lehrstuhl für MarketingUniversität DortmundDortmund 50Germany

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