Abstract
It has been recognized that each human being has a set of ideal goals to achieve and maintain. (See [11–12] for more detailed discussion.) Such goals include: (i) survival and security of the self: physiological health, safety, and freedom from danger; (ii) perpetuation of the species: sex, giving birth to the next generation, family love, and welfare; (iii) feelings of self-importance: self-respect and selfesteem, accumulation of wealth and power, dominance, recognition, prestige, achievement, etc.; (iv) social approval: esteem and respect from others, affiliation, conformity with a desired group, giving and accepting sympathy and protectiveness; (v) sensual gratification: sexual, visual, auditory, smell, taste, tactile; (vi) cognitive consistency and curiosity: consistency in thought and opinion, exploring and acquiring knowledge, truth, beauty, and religion; (vii) self-actualization: the ability to accept and depend on the self, to rely on one’s own standard, to cease identifying with others.
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Shi, Y., Yu, P.L. (1989). Goal Setting and Compromise Solutions. In: Karpak, B., Zionts, S. (eds) Multiple Criteria Decision Making and Risk Analysis Using Microcomputers. NATO ASI Series, vol 56. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-74919-3_6
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DOI: https://doi.org/10.1007/978-3-642-74919-3_6
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