Risk Perception of Prescription Drugs: Report on a Survey in Sweden
RAD-AR, standing for risk assessment of drugs—analysis and response, is a program designed to improve the analysis and management of drug risks. Within the context of the RAD-AR program, risk perception has been designated as a priority research area. Knowledge of perception has been demonstrated to be vitally important in helping individuals and societies manage risks more effectively [4, 7]. In medicine, perceptions of drug risks are likely to influence patients’ treatment choices, their compliance with treatment regimes, their views on the acceptability of adverse reactions, and their attitudes toward government regulation of drugs . Understanding perceptions is a prerequisite for designing better communication materials for patients and the public. Yet most work in this area has focused on perceptions of risk from nuclear power, industrial chemicals, and other nonmedical hazards. Few, if any, studies have examined perceptions of pharmaceutical risks.
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