Stereotypes

  • Hans-Werner Bierhoff
Part of the SSSP Springer Series in Social Psychology book series (SSSOC)

Abstract

Stereotypes are everywhere. Hardly anybody can free him/herself from the temptation of thinking in terms of popular prejudices, whether when talking about the differences between men and women or when comparing the Germans with the French. Some stereotypes are welcomed by the people concerned because they convey a positive social identity or because they are simply good advertising. For example, in an advertisement for food from France it is appropriate that the French have a reputation for knowing something about food. Other stereotypes convey a negative social identity, for example, when the Russians are portrayed as aggressive. Such enemy concepts are an important form of propaganda. If increased defense costs have to be justified, enemy: concepts are almost essential because they generate the fear which motivates the members of a society to invest large sums in the military sector. Enemy concepts do not have to agree with reality. It is well known that the Russians have not begun a war of aggression in the last 150 years. Nevertheless, the concept of the Russians still contains the characteristic aggressive.

Keywords

Posite Trench Egypt Sonal Tetanus 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer-Verlag Berlin Heidelberg 1989

Authors and Affiliations

  • Hans-Werner Bierhoff
    • 1
  1. 1.Department of PsychologyUniversity of MarburgMarburg/LahnGermany

Personalised recommendations