Exportmarketing in Japan

  • Hans Günther Meissner


The economic and social situation of Japan produced the effect that exporting is a highly important factor as well for the Japanese government as for Japanese companies. Export activities have got a high prestige in the Japanese economic society and they are of greatest concern for the government, the business community and the general public. The success story of the Japanese exports resulted in the fact that Japanese exports are not only of national importance but of highest international relevance. The economic literature produced a lot of theoretical arguments about the international success of Japan, looking in the value of the Japanese Yen, the relative low labour costs in the sixties compared with the United States and Western Europe, and stressing the point that there are elements of unfair competition behind Japan’s export activities from dumping prices to copying technological innovations from other countries.


Japanese Company Marketing Strategy Japanese Government Japanese Firm Export Promotion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Verlag Berlin · Heidelberg 1989

Authors and Affiliations

  • Hans Günther Meissner
    • 1
  1. 1.Lehrstuhl für MarketingUniversität DortmundDortmund 50Germany

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