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The Interface Among Data Analysis, Marketing, and Representation of Knowledge

  • Conference paper

Summary

We selectively review the linkages among the foci of this conference, emphasizing areas of current and intense interest, and we predict some directions for future developments.

This work was supported by AT & T Information Systems through the Industrial Affiliates Program of the University of Illinois and a Fulbright Award to the first author. We are indepted to Francesca Lundström and Carolyn Simmons for comments on an earlier version and to Mary Kay Burns for bibliographic assistance.

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© 1988 Springer-Verlag Berlin · Heidelberg

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Arabie, P., Daws, J. (1988). The Interface Among Data Analysis, Marketing, and Representation of Knowledge. In: Gaul, W., Schader, M. (eds) Data, Expert Knowledge and Decisions. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-73489-2_2

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  • DOI: https://doi.org/10.1007/978-3-642-73489-2_2

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-73491-5

  • Online ISBN: 978-3-642-73489-2

  • eBook Packages: Springer Book Archive

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