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Research Using the Gottschalk-Gleser Content Analysis Scales in English Since 1969

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Content Analysis of Verbal Behavior

Abstract

In The Measurement of Psychological States Through the Content Analysis of Verbal Behavior [1], authors Gottschalk and Gleser thoroughly discussed the theoretical bases for qualifying and quantifying psychological states through content analysis of speech. They outlined their theoretical approaches to content analysis in general, the method of eliciting verbal behavior, and the effect of the method of elicitation used on the data obtained, assessing intensity, scale development, and validation. While providing a detailed description of their theories concerning the measurement of anxiety, hostility, and social alienation/personal disorganization, they also supplied guidelines on how to develop procedures for measuring other psychological states from verbal samples.

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Gottschalk, L.A. (1986). Research Using the Gottschalk-Gleser Content Analysis Scales in English Since 1969. In: Gottschalk, L.A., Lolas, F., Viney, L.L. (eds) Content Analysis of Verbal Behavior. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-71085-8_3

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