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Environmental Impact Assessment, Technology Assessment, and Risk Analysis pp 259–312Cite as

Risk Judgment and the Communication of Hazard Information: Toward a New Look in the Study of Risk Perception

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Part of the book series: NATO ASI Series ((ASIG,volume 4))

Abstract

During the years immediately following World War II, a group of American psychologists developed a body of work in the study of perception which became known as the “New Look” (Bruner and Goodman. 1947; Krech and Crutchfield, 1948; Bruner and Klein, 1960). The New Look was part of a larger movement at that time which aimed “to bring psychology out of the laboratory and into the area of improving human society” (Hochberg. 1964. p. 101). While the New Look was predated by related work in perception (the work of Brunswik discussed in Hammond, 1966) and social psychology (Sherif. 1935) what was new was the sharp focus on the effects of social factors such as economic status on the perception of certain attributes of objects.

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Authors and Affiliations

  1. Battelle Human Affairs Research Centers, Seattle, WA, USA

    Timothy C. Earle

  2. Western Washington University, Bellingham, WA, USA

    George Cvetovich

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  1. Timothy C. Earle
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Editors and Affiliations

  1. U.S. National Science Foundation, Washington, D.C., USA

    Vincent T. Covello

  2. State University of New York at Albany, Albany, New York, USA

    Jeryl L. Mumpower

  3. Centre for Technology and Policy Studies, Apeldoorn, The Netherlands

    Pieter J. M. Stallen

  4. Oak Ridge National Laboratory, Oak Ridge, Tennessee, USA

    V. R. R. Uppuluri

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Earle, T.C., Cvetovich, G. (1985). Risk Judgment and the Communication of Hazard Information: Toward a New Look in the Study of Risk Perception. In: Covello, V.T., Mumpower, J.L., Stallen, P.J.M., Uppuluri, V.R.R. (eds) Environmental Impact Assessment, Technology Assessment, and Risk Analysis. NATO ASI Series, vol 4. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-70634-9_11

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