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Simulation of Bank Customers Using CLSim

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Vom Data Warehouse zum Corporate Knowledge Center

Zusammenfassung

Bank data at the level of individual customers are confidential. Hence, it is usually not permitted to use such data for various data warehousing and analytical customer relationship management (ACRM) activities. This difficulty is overcome by Customer Lifetime Simulator (CLSim), which simulates behavior of large populations of bank customers at the level of individuals

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© 2002 Springer-Verlag Berlin Heidelberg

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Milek, J. (2002). Simulation of Bank Customers Using CLSim. In: von Maur, E., Winter, R. (eds) Vom Data Warehouse zum Corporate Knowledge Center. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-57491-7_6

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  • DOI: https://doi.org/10.1007/978-3-642-57491-7_6

  • Publisher Name: Physica, Heidelberg

  • Print ISBN: 978-3-642-63276-1

  • Online ISBN: 978-3-642-57491-7

  • eBook Packages: Springer Book Archive

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