Summary
In this paper, some of the main results of the research project “Economics of Standards in Information Networks” are presented and integrated into a single framework of technology diffusion. We present an agent-based simulation model that incorporates structural determinants of networks (centrality, topology/density) and individual decision making on the part of prospective technology users under realistic informational assumptions. Based upon these models, decision behavior in terms of the selection of standards and the diffusion of technological innovations in networks can be described; the model can serve as a tool for developing and evaluating various internalization strategies that aim at answering questions like how to consider the determinants of an increasingly global and networked market when choosing corporate strategies.
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Weitzel, T., Wendt, O., v. Westarp, F. (2002). Modeling Diffusion Processes in Networks. In: Geihs, K., König, W., von Westarp, F. (eds) Networks. Information Age Economy. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-57476-4_1
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DOI: https://doi.org/10.1007/978-3-642-57476-4_1
Publisher Name: Physica, Heidelberg
Print ISBN: 978-3-7908-1449-1
Online ISBN: 978-3-642-57476-4
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