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Networks pp 3–31Cite as

Modeling Diffusion Processes in Networks

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Part of the book series: Information Age Economy ((AGEECONOMY))

Summary

In this paper, some of the main results of the research project “Economics of Standards in Information Networks” are presented and integrated into a single framework of technology diffusion. We present an agent-based simulation model that incorporates structural determinants of networks (centrality, topology/density) and individual decision making on the part of prospective technology users under realistic informational assumptions. Based upon these models, decision behavior in terms of the selection of standards and the diffusion of technological innovations in networks can be described; the model can serve as a tool for developing and evaluating various internalization strategies that aim at answering questions like how to consider the determinants of an increasingly global and networked market when choosing corporate strategies.

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© 2002 Springer-Verlag Berlin Heidelberg

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Weitzel, T., Wendt, O., v. Westarp, F. (2002). Modeling Diffusion Processes in Networks. In: Geihs, K., König, W., von Westarp, F. (eds) Networks. Information Age Economy. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-57476-4_1

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  • DOI: https://doi.org/10.1007/978-3-642-57476-4_1

  • Publisher Name: Physica, Heidelberg

  • Print ISBN: 978-3-7908-1449-1

  • Online ISBN: 978-3-642-57476-4

  • eBook Packages: Springer Book Archive

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