Zusammenfassung
Die aktive Beteiligung deutscher Hochschulen auf dem Weiterbildungsmarkt ist trotz ihrer vielversprechenden Ausgangssituation nur gering ausgeprägt. Mit der Durchführung von eLearning-Forschungsprojekten besitzen Hochschulen jedoch eine gute Ausgangsposition auf dem Gebiet der marktorientierten und kooperativen Bildungsangebotserstellung. In diesem Beitrag werden aus Sicht des Forschungsprojektes „Bildungsnetzwerk WINFOLine“ Handlungs-perspektiven beschrieben, die Hochschulen in die Lage versetzen, ihre Kompetenzen im Bereich der akademischen Ausbildung auf Bereiche der kommerziellen Aus- und Weiterbildung zu übertragen. Es werden Ansatzpunkte zur Neupositionierung und Profilbildung der Akteure auf dem Weiterbildungssektor am praktischen Beispiel aufgezeigt sowie Perspektiven zur marktorientierten, vernetzten Gestaltung web-basierter, akademischer Bildungsangebote aus Hochschulen heraus diskutiert.
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Martin, G., Scheer, AW., Bohl, O., Winand, U. (2003). Ansätze zur marktorientierten Gestaltung webbasierter, akademischer Bildungsangebote. In: Uhr, W., Esswein, W., Schoop, E. (eds) Wirtschaftsinformatik 2003/Band II. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-57445-0_32
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