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Dermatopharmacology of Topical Preparations pp 443–454Cite as

Marketing of Pharmaceutical Products

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Abstract

The notion of ‘marketing’ is applied in varying economic contexts, character-izing

  • - The company attitude towards the market

  • - Specific practical company tasks

  • - A discipline of economics

These differing contents to the notion of ‘marketing’ are complementary.

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Authors
  1. Heidi Fuchs
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  2. Hansjörg Schlegel
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Editor information

Editors and Affiliations

  1. Abteilung Biopharmazie Spirig AG, Pharmazeutische Präparate, 4622, Egerkingen, Switzerland

    Bernard Gabard

  2. Institut für Spital-Pharmazie, Universitätskliniken/Kantonspital Basel, Spitalstraße 26, 4031, Basel, Switzerland

    Christian Surber

  3. Klinik für Hautkrankheiten, Klinikum der Friedrich Schiller-Universität Jena, Erfurter Straße 35, 07740, Jena, Germany

    Peter Elsner

  4. Laboratoires Spirig SA, 109, Boulevard d’Haussonville, 5400, Nancy, France

    Pierre Treffel

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© 2000 Springer-Verlag Berlin Heidelberg

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Fuchs, H., Schlegel, H. (2000). Marketing of Pharmaceutical Products. In: Gabard, B., Surber, C., Elsner, P., Treffel, P. (eds) Dermatopharmacology of Topical Preparations. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-57145-9_26

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  • DOI: https://doi.org/10.1007/978-3-642-57145-9_26

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-62960-0

  • Online ISBN: 978-3-642-57145-9

  • eBook Packages: Springer Book Archive

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