Zusammenfassung
Die Wettbewerbsfähigkeit eines Landes hängt von der Stärke der einzelnen Unternehmen, der Branchen und den Sozioökonomischen Systemen ab. Wettbewerbsvorteile müssen genutzt werden. Ein logischer, effizienter Prozess zur Entwicklung nationaler Wettbewerbsstrategien im globalen Umfeld wird entwickelt. Herangezogen wird die TOWS Matrix. Anwendungsbeispiel ist die Volksrepublik China.
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Weihrich, H. (2000). Analyzing the Competitive Advantages and Disadvantages of China with the Tows Matrix — An Alternative to Porter’s Model. In: Berndt, R. (eds) Innovatives Management. Herausforderungen an das Management, vol 7. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-57009-4_11
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