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Consumer Direct Europe (CDE) — Erfolg durch Zusammenarbeit

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Internet & Co. im Handel

Zusammenfassung

Der Begriff Consumer Direct (CD) bezeichnet Online-Dienste für Lebensmittel und verwandte Produkte, die der Verbraucher per Datenüberfemübertragung beim Einzelhandel bestellen kann (Abbildung 4-1). Weitere Bezeichnungen sind Business-to-Consumer (B2C) oder Direct-to-Consumer E-Commerce.

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Author information

Authors and Affiliations

  1. London, UK

    Gerald Corbae & Anita Balchandani

Authors
  1. Gerald Corbae
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  2. Anita Balchandani
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Editor information

Editors and Affiliations

  1. Lehrstuhl für Betriebswirtschaftslehre, insbes. Distribution und Handel, Universität Münster, Am Stadtgraben 13-15, D-48143, Münster

    Dieter Ahlert  & Peter Kenning  & 

  2. Institut für Wirtschaftsinformatik, Universität Münster, Steinfurter Straße 109, D-48149, Münster

    Jörg Becker

  3. Institut für Produktion und Industrielles Informationsmanagement, Universität Essen, Fachbereich 5 Wirtschaftswissenschaften Universitätsstraße 9, D-45141, Essen

    Reinhard Schütte

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© 2001 Springer-Verlag Berlin Heidelberg

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Corbae, G., Balchandani, A. (2001). Consumer Direct Europe (CDE) — Erfolg durch Zusammenarbeit. In: Ahlert, D., Kenning, P., Becker, J., Schütte, R. (eds) Internet & Co. im Handel. Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56490-1_4

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  • DOI: https://doi.org/10.1007/978-3-642-56490-1_4

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-62547-3

  • Online ISBN: 978-3-642-56490-1

  • eBook Packages: Springer Book Archive

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