Abstract
The model by Gruber and Tangian (1997) enables interactively constructing objective functions (= utility functions). The model is applied to consumer’s choice of products like personal computers, and is used farther in collective decision-making, where the final choice must satisfy several individuals. In conclusion an application of the model to the internet commerce is discussed.
This paper is an improved version of Hilles and Tangian (1998) (in German)
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Hilles, G., Tangian, A. (2002). Choice of Customer Products on the Basis of a Decision Model. In: Tangian, A.S., Gruber, J. (eds) Constructing and Applying Objective Functions. Lecture Notes in Economics and Mathematical Systems, vol 510. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56038-5_17
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DOI: https://doi.org/10.1007/978-3-642-56038-5_17
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-42669-1
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