Key Success Factors in City Marketing — Some Empirical Evidence

Bornemeyer, C.; Decker, R.

doi:10.1007/978-3-642-55721-7_45

C. Bornemeyer⁶ &
R. Decker⁶

Part of the book series: Studies in Classification, Data Analysis, and Knowledge Organization ((STUDIES CLASS))

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Abstract

In recent years marketing techniques have been applied to solve problems in urban development and urban planning. Despite the growing popularity of city marketing and town centre management little research has been published on the effects of city marketing and possible measures of success. Based on a sample of German city marketing projects a possible procedure to identify key success factors of city marketing is proposed.

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Authors and Affiliations

Betriebswirtschaftslehre und Marketing, Universität Bielefeld, D-33615, Bielefeld, Germany
C. Bornemeyer & R. Decker

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C. Bornemeyer
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R. Decker
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Editors and Affiliations

Munich School of Management Institute of Corporate Development and Organization, University of Munich, Kaulbachstraße 45/1, 80539, Munich, Germany
Manfred Schwaiger
Department of Mathematical Methods in Economics, University of Augsburg, Universitätsstraße 16, 86159, Augsburg, Germany
Otto Opitz

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Bornemeyer, C., Decker, R. (2003). Key Success Factors in City Marketing — Some Empirical Evidence. In: Schwaiger, M., Opitz, O. (eds) Exploratory Data Analysis in Empirical Research. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55721-7_45

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DOI: https://doi.org/10.1007/978-3-642-55721-7_45
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-44183-0
Online ISBN: 978-3-642-55721-7
eBook Packages: Springer Book Archive

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