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The Employee Value Proposition

  • Armin Trost
Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

I often run workshops with managing directors and HR managers on the topic of talent shortage, addressing how small and medium-sized businesses in particular can actively counter this. I ask the participants to jot down the main reason why the companies they represent are attractive employers. The exercise lasts no more than 5 min. We then have a look at the results, and it’s a regular case of déjà vu. It appears that, for around 50 % of participants, it is the first time they have actually thought about this question. Let’s now imagine a salesperson who sells hydraulic control elements. A potential customer asks him/her why they should buy these elements specifically from him/her, upon which the salesperson admits it’s the first time he/she has thought about this question. We wouldn’t rate his/her sales opportunities particularly highly.

Keywords

Labour Market Social Medium Target Group Family Policy Flight Attendant 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  • Armin Trost
    • 1
  1. 1.Furtwangen UniversityVillingen-SchwenningenGermany

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