Converging Technologies and Diverging Market Trends of Internet/Web and Traditional Media

  • Zvezdan VukanovicEmail author
Part of the Media Business and Innovation book series (MEDIA)


The key objective of this study is to analyze and discuss from an analytical and empirical perspective how the phenomenon of media convergence shapes and creates the opportunities for ‘old’ broadcast and new/broadband media network models.

This is the pioneering article that deals with the cross-examination of micro-economic trends of two different production and distribution media platforms: internet and web media (Search engine and Social networking sites) and Traditional media (radio, satellite TV, cable TV, film and printed media industry).

In order to precisely determine the present and prospective market value and competitive performance of new and traditional media corporations, the author examines seven important micro-economic components that play crucial role in establishing the competitive market position of the leading multinational corporations: enterprise value, market capitalization, annual revenue, annual net income, debt to equity ratio, return on assets, return on equity.

The most competitive global corporations that are examined within the segment of internet and web media (Search engine and Social networking sites) include: Google, Amazon, eBay, Facebook, Baidu, Yahoo, LinkedIn Corporation, and Netflix. On the other hand the representatives of the largest traditional media market corporations encompass: Comcast Corporation, The Walt Disney Company, News Corporation, Time Warner, Time Warner Cable, and Viacom. The analysis clearly shows that new media (internet and web) companies are definite winners in four out of seven micro-economic categories.

In summary, the author argues that most successful global new media corporations maintain their competitiveness over old media corporations applying the following business models: tipping point strategy, Crowd sourcing strategy, Mesh Companies Strategy, Micropayment and, nicheization of media market, User-generated content, Content re-purposing, cross-media content and global convergence, Experience Economy.


Business Model Global Convergence Social Networking Site Media Content Brand Equity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  1. 1.University of Donja GoricaPodgoricaMontenegro

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