Abstract
Traditional media and blogs compete for the attention of the general audience and readership—thus addressing the expectations of end-consumers. This competition and the underlying convergence of content and technology imply new strategic challenges for media businesses. One obvious route would be to diverse content and target a selected audience. But did traditional took this route? To address this question we used a newly developed classification and clustering technique for the online presences of media and blogs. We applied the technique to empirical data gathered for the online presences of German-speaking media and to their respective RSS feeds. Blogs were chosen as new strategic challengers—in particular when it comes to redundancy with respect to content. We put the findings into the context of the current debate about blogs vs. traditional journalism and the respective intellectual property rights, as well as the implication for the above mentioned strategic challenges.
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Notes
- 1.
Triangle inequality: a generic concept in mathematics to account for consistency of any “distance measure”.
- 2.
We could not get data from news-agencies via RSS to investigate whether the finding is caused by a direct routing of news agency data by newspapers—a hypothesis that, however, seems to be a reasonable one.
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Acknowledgments
The author would like to thank Franziska Hoffgaard and Philipp Weil for helpful comments and discussions. KH was supported by the Fonds der chemischen Industrie through a grant for junior faculty during this study.
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Hamacher, K. (2016). Online Presences of Traditional Media vs. Blogs: Redundancy and Unique News Coverage. In: Lugmayr, A., Dal Zotto, C. (eds) Media Convergence Handbook - Vol. 1. Media Business and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54484-2_7
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