Abstract
Until recently, we were able to laugh our heads off at the following definition of social media marketing as an important aspect of the digital revolution. Social media marketing is like teenager sex: everybody is talking about it, nobody really knows how it works, and when it happens, we ask: that was it?
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Kreutzer, R.T., Land, KH. (2015). Why the Digital Revolution Is Challenging You and Why You Have to Act Now. In: Digital Darwinism. Copernicus, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54401-9_1
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