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Innovation and Product Management pp 283–295Cite as

Service Engineering and Management

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Part of the book series: Springer Texts in Business and Economics ((STBE))

Abstract

This chapter describes the importance of services and hybrid goods in maintaining a company’s competitiveness. After discussing the reasons for this increased significance the characteristics of services as well as the specifics of a service development process are enlightened in detail. Then the specifics of service marketing caused by the intangible and integrative nature of services are explained.

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Author information

Authors and Affiliations

  1. School of Engineering & Environmental Sciences, Upper Austria University of Applied Sciences, Wels, Austria

    Kurt Gaubinger & Michael Rabl

  2. School of Business Administration Tyler Hall, The College of William & Mary, Williamsburg, Virginia, USA

    Scott Swan

  3. Department for Business-to-Business-Marketing, Johannes Kepler University Linz, Linz, Austria

    Thomas Werani

Authors
  1. Kurt Gaubinger
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  2. Michael Rabl
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  3. Scott Swan
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  4. Thomas Werani
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Gaubinger, K., Rabl, M., Swan, S., Werani, T. (2015). Service Engineering and Management. In: Innovation and Product Management. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54376-0_12

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