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Management Framework for CSR Report

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Corporate Social Responsibility Reporting in China

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

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Abstract

CSR reports management in modern corporation works with concepts of corporate strategy, stakeholders and integrated marketing communications. Corporate business objectives and directions are determined by corporate strategy. In order to develop CSR concepts, the implementations of CSR should be integrated into corporate strategy, so that corporation create competitive advantages and facilitate sustainable development during the CSR practices. Stakeholder theory is proposed later than CSR theory that has relatively independent field of study. However, these two theories have a trend of integration at the beginning of last century. In addition, Chinese corporation’s CSR report management fulfills stakeholders demand with the concept of integrated marketing communications exactly.

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Authors and Affiliations

  1. Business School, Nankai University, Tianjin, People’s Republic of China

    Kwang-Yong Shin

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  1. Kwang-Yong Shin
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Correspondence to Kwang-Yong Shin .

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Shin, KY. (2014). Management Framework for CSR Report. In: Corporate Social Responsibility Reporting in China. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54152-0_6

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