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Corporate Social Responsibility Reporting in China pp 197–217Cite as

Release and Marketing of CSR Report

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Abstract

After entering twenty-first century, Chinese corporations are attention to CSR report increased year by year. From 1999 to 2000, Chinese corporation didn’t released CSR report, until 2007, 36 Chinese corporations released CSR report. According to Research on Chinese CSR Report 2011, Chinese corporation published a total of 663 CSR report in past 11 months. The study also mentioned various industries’ report steadily developed, Regular release mechanism is gradually taking shape, reporting level has been increased. But there are differences in terms of quality and focus on one, and lack of social responsibility system management, report widely used “After Action Reviews” way to compile.

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Authors and Affiliations

  1. Business School, Nankai University, Tianjin, People’s Republic of China

    Kwang-Yong Shin

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  1. Kwang-Yong Shin
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Correspondence to Kwang-Yong Shin .

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Shin, KY. (2014). Release and Marketing of CSR Report. In: Corporate Social Responsibility Reporting in China. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54152-0_11

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