Abstract
The aim of this chapter is to discuss the importance of tourist involvement in the selection, interpretation and discourse of heritage at the UNESCO World Heritage Site of Goa, India. The chapter focuses on how tourist visitors to the UNESCO World Heritage Site of Goa, India can be involved in the selection, interpretation and communication of heritage. In the past, experts and governmental bodies were the final authority on the selection, interpretation and communication of heritage and tourists had little opportunity to add their own interpretations of the heritage site to public discourse. However, thanks to social media, a ‘culture of participation’ has now been introduced into the heritage space. This chapter will also highlight the various intercultural challenges that exist at the UNESCO World Heritage Sites such as that of Goa, India and how these challenges can be overcome. This chapter concludes by outlining certain crucial learning outcomes for the tourism industry.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Albert, M. (2002). UNESCO conventions – Historical contexts and references. In UNESCO Deutsche-Kommission e.V. (Ed.), Nature and culture (pp. 19–26). Cottbus: Deutsche UNESCO-Kommission e.V.
Anderson, E. R. (2009). Next generation campaign management: How campaign management will evolve to enable interactive marketing. Journal of Direct, Data and Digital Marketing Practice, 10(3), 272–282.
Bandarin, F. (2002). Preface of the Director of UNESCO World Heritage Centre, Paris. In UNESCO Deutsche-Kommission e.V. (Ed.), Nature and culture (p. 15). Cottbus: Deutsche UNESCO-Kommission e.V.
Chan, S. (2008). Towards new metrics of success. In J. Trant & D. Bearman (Eds.), Museums and the web 2008: Selected papers from an international conference (pp. 13–22). Toronto: Archives and Museum Informatics.
Ciolfi, L. (2012). Participation and the creation of shared heritage. In E. Giaccardi (Ed.), Heritage and social media: Understanding heritage in a participatory culture (pp. 69–86). Oxon: Routledge.
Fairclough, G. (2012). Others: A prologue. In E. Giaccardi (Ed.), Heritage and social media: Understanding heritage in a participatory culture (pp. 14–17). Oxon: Routledge.
Franquesa, J. B., & Morell, M. (2011). Transversal indicators and qualitative observatories of heritage tourism. In G. Richards & W. Munsters (Eds.), Cultural tourism research methods (pp. 169–179). Oxford: CABI.
Giaccardi, E. (2012). Introduction: Reframing heritage in a participatory culture. In E. Giaccardi (Ed.), Heritage and social media: Understanding heritage in a participatory culture (pp. 1–10). Oxon: Routledge.
Harms, K. (2012). Emotionsarbeit im interkulturellen Kontext. Zeitschrift fuer Tourismuswissenschaft, 4(2), 197–208.
Hitchcock, M. (2002). Souvenirs, cultural heritage and development. In Ministry of Culture and Information of Vietnam, Walloon Brussels Region, Asia-Europe Foundation, Laboratory of Anthropology of Communication (University of Liege, Belgium) (Eds.), Cultural Heritage, Man and Tourism. Report of the Asia-Europe Seminar Hanoi (Vietnam) 5–7 October 2001 (pp. 71–80). Liege: CRD
Hitchcock, M. (2005). Afterword. In D. Harrison & M. Hitchcock (Eds.), The politics of world heritage: Negotiating tourism and conservation (pp. 181–186). Clevedon: Channel View.
Huefner, K. (2002). The World Heritage Convention 30 years down the line: what shape should it take in the future. In UNESCO Deutsche-Kommission e.V. (Ed.), Nature and culture (pp. 141–146). Cottbus: Deutsche UNESCO-Kommission e.V.
ICOMOS. (1982). Advisory body recommendation. Accessed February 9, 2013, from http://whc.unesco.org/en/list/234/documents/
Jenkins, H., Puroshotma, R., Clinton, K., Weigel, M., & Robinson, A. J. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. Chicago, IL: The MacArthur Foundation. Accessed December 8, 2012, from http://www.newmeidaliteracies.org/files/working/NMLWhitePaper.pdf
Logan, W. S., & Smith, L. J. (2012). Series general co-editors foreword. In L. Smith & N. Akagawa (Eds.), Intangible heritage (pp. 12–13). Oxford: Routledge.
Lowenthal, D. (2005). Stewarding the future. CRM: The Journal of Heritage Stewardship, 2(2), 6–25.
MacCannell, D. (1992). Empty meeting grounds. London: Routledge.
Maddern, J. (2005). Huddled masses yearning to buy postcards: The politics of producing heritage at the statue of Liberty-Ellis Island national museum. In D. Harrison & M. Hitchcock (Eds.), The politics of world heritage: Negotiating tourism and conservation (pp. 23–34). Clevedon: Channel View.
Menon, K. (1993). Case study on the effects of tourism on culture and the environment: India – Jaisalmer, Khajuraho and Goa. Bangkok: UNESCO Principal Regional Office for Asia and the Pacific.
Merkel, C. M. (2002). Going learning places: World heritage and life-long-learning. In UNESCO Deutsche-Kommission e.V. (Ed.), Nature and culture (pp. 147–152). Cottbus: Deutsche UNESCO-Kommission e.V.
Munro, J., & Richards, B. (2011). The digital challenge. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination brands: Managing place reputation (pp. 141–154). Oxford: Butterworth Heinemann.
Rodrian, P. (2011). Heritage als Konstruktion touristicher Mediatoren. Zeitschrift fuer Tourismuswissenschaften, 3(1), 25–41.
Russo, A., Watkins, J., Kelly, L., & Chan, S. (2010). Participatory communication with social media. Curator: The Museum Journal, 51(1), 21–31.
Saretzki, A., & May, C. (2012). Welterbetourismus – ein interkulturelles Medium? Zeitschrift fuer Tourismuswissenschaft, 4(2), 151–166.
Tunbridge, J., & Ashworth, G. (1996). Dissonant heritage: The management of the past as a resource in conflict. Chichester: Wiley.
UNESCO. (1986). World heritage committee tenth session: Report of the Rapporteur. Accessed February 9, 2013, from http://whc.unesco.org/en/list/234/documents/
UNESCO. (2009). Investing in cultural diversity and intercultural dialogue. Paris: UNESCO.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Nayak, M.I., Luger, K. (2016). Involvement of Tourist Visitors to the UNESCO World Heritage Site of Goa, India. In: Egger, R., Gula, I., Walcher, D. (eds) Open Tourism. Tourism on the Verge. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54089-9_23
Download citation
DOI: https://doi.org/10.1007/978-3-642-54089-9_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-54088-2
Online ISBN: 978-3-642-54089-9
eBook Packages: Business and ManagementBusiness and Management (R0)