Abstract
This case study explores TripAdvisor in order to understand its role in social media within the tourism landscape and specifically, in relation to the “Open Innovation in Tourism” phenomenon. The key features, business model and innovation approaches of TripAdvisor are analysed and its value added services for travellers as well as businesses, are described. This study also examines TripAdvisor’s co-creation ecosystem that facilitates various exchanges and integrates resources for value co-creation. The key challenges for the future and insights for the tourism industry are highlighted and discussed.
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Yoo, KH., Sigala, M., Gretzel, U. (2016). Exploring TripAdvisor. In: Egger, R., Gula, I., Walcher, D. (eds) Open Tourism. Tourism on the Verge. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54089-9_17
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DOI: https://doi.org/10.1007/978-3-642-54089-9_17
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