Communicating the Results

Sarstedt, Marko; Mooi, Erik

doi:10.1007/978-3-642-53965-7_10

Marko Sarstedt^3,4 &
Erik Mooi^5,6

Part of the book series: Springer Texts in Business and Economics ((STBE))

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Learning Objectives

After reading this chapter you should understand:

Why communicating the results is a crucial element of every market research study.
Which elements should be included in a written research report and how these elements can be structured.
How to communicate the findings in an oral presentation.
Ethical issues regarding the communication of the report findings to the client.

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References

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Author information

Authors and Affiliations

Faculty of Economics and Management, Otto-von-Guericke-Universität, Magdeburg, Germany
Marko Sarstedt
Faculty of Business and Law, University of Newcastle, Callaghan, Australia
Marko Sarstedt
Faculty of Business and Economics, University of Melbourne, Parkville, Victoria, Australia
Erik Mooi
Aston Business School, University of Aston, Birmingham, UK
Erik Mooi

Authors

Marko Sarstedt
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Erik Mooi
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Sarstedt, M., Mooi, E. (2014). Communicating the Results. In: A Concise Guide to Market Research. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-53965-7_10

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DOI: https://doi.org/10.1007/978-3-642-53965-7_10
Published: 22 March 2014
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-53964-0
Online ISBN: 978-3-642-53965-7
eBook Packages: Business and EconomicsBusiness and Management (R0)

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