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International Conference on Information Computing and Applications

ICICA 2013: Information Computing and Applications pp 57–66Cite as

Using Behavior of Social Network Sites Based on Acceptance Model

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 392))

Abstract

The population of social network sites (SNSs) users in the world is growing rapidly, and the growth rate is beyond imagination. In light of this, this study conducting in-depth interviews to discover the relevant clues and factors that may affect users’ adoption of social network website. The results indicated that attitude has a significant influence on behavioral intention, and intrinsic motivation such as perceived playfulness has a positive influence on the creation of behavior intention. However, perceived usefulness shows no significant influence on behavioral motivation. Moreover, perceived playfulness, perceived ease of use, perceived usefulness, and relationship development all have significant influence on behavior and attitude.

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Author information

Authors and Affiliations

  1. Department of Communications Management, Shih Hsin University, Taiwan

    Ya-Kang Chiu & Chien-Wei Huang

Authors
  1. Ya-Kang Chiu
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  2. Chien-Wei Huang
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Editor information

Editors and Affiliations

  1. Shanghai Jiao Tong University, 800 Dongchuan Road, Dianxinqunlou 1-401,, 200240, Shanghai, China

    Yuhang Yang

  2. School of Electrical and Electronic Engineering, Nanyang Technological University, Nanyang Avenue,, 639798, Singapore, Singapore

    Maode Ma

  3. College of Science, Hebei United University, 063009, Tangshan, Hebei, China

    Baoxiang Liu

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© 2013 Springer-Verlag Berlin Heidelberg

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Chiu, YK., Huang, CW. (2013). Using Behavior of Social Network Sites Based on Acceptance Model. In: Yang, Y., Ma, M., Liu, B. (eds) Information Computing and Applications. ICICA 2013. Communications in Computer and Information Science, vol 392. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-53703-5_7

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  • DOI: https://doi.org/10.1007/978-3-642-53703-5_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-53702-8

  • Online ISBN: 978-3-642-53703-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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