Summary
A model of brand choice behavior is developed. Then the probability distribution of gene frequency is transferred into that of market share and the notions of systematic and stochastic drift are introduced into marketing.
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© 1976 Springer-Verlag Berlin Heidelberg
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Longton, P.A., Warner, B.J. (1976). A Mathematical Model for Marketing. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_5
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DOI: https://doi.org/10.1007/978-3-642-51565-1_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
eBook Packages: Springer Book Archive