Summary
Utility theory is adapted to incorporate marketing behavior in the theory of consumption.
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© 1976 Springer-Verlag Berlin Heidelberg
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Beckmann, M.J., Funke, U.H. (1976). Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_41
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DOI: https://doi.org/10.1007/978-3-642-51565-1_41
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
eBook Packages: Springer Book Archive