Summary
Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically evaluated using data on dry cereals and automobiles. Managerial implications for product repositioning, new product design, and market segmentation are discussed.
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© 1976 Springer-Verlag Berlin Heidelberg
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Pekelman, D., Sen, S.K. (1976). Mathematical Programming Models for the Determination of Attribute Weights. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_39
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DOI: https://doi.org/10.1007/978-3-642-51565-1_39
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
eBook Packages: Springer Book Archive