Summary
The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model.
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© 1976 Springer-Verlag Berlin Heidelberg
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Ryan, M.J., Bonfield, E.H. (1976). The Fishbein Extended Model and Consumer Behavior. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_32
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DOI: https://doi.org/10.1007/978-3-642-51565-1_32
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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